1. Fintech | Telco | SaaS | B2B

Koko AdTech

Koko ADTECH offers advertisers a unique opportunity to engage urban consumers through its network of smart Fuel dispensers, known as KOKOpoints. These touchscreens provide a dynamic and interactive advertising platform, unlike traditional or mobile phone-based channels. To drive B2B lead generation and attract businesses to run campaigns on the KOKOpoint network, the performance marketing strategy focused on targeted digital campaigns and outreach. By leveraging PPC, LinkedIn advertising, and data-driven content marketing, Koko ADTECH aimed to connect with key decision-makers, demonstrating the effectiveness and unique value of advertising directly at the point of sale.

The Challenge
01 // Business Goal

The Challenge

1. Attract High-Quality Advertisers: Drive interest from businesses and major brands looking to run campaigns on KOKOpoint touchscreens, a unique and relatively new advertising platform. Focus on generating high-quality leads that are more likely to convert into long-term advertising partnerships.

2. Differentiate from Traditional and Mobile Advertising Channels: Overcome the challenge of brand familiarity with traditional and mobile-based advertising by clearly communicating the unique benefits of KOKOpoint’s interactive and location-specific advertising platform.

3. Maximize B2B Lead Conversion Rates: Improve the conversion rate of B2B leads by refining targeting strategies and nurturing leads through a tailored approach, ensuring potential clients move smoothly from interest to contract signing.

4. Optimize Marketing Spend for Greater ROI: Efficiently allocate marketing budgets across digital channels to achieve a higher return on investment (ROI). Focus on cost-effective strategies that balance lead quality with acquisition cost.

5. Build Brand Awareness and Credibility: Establish Koko ADTECH as a credible and innovative player in the advertising technology market, building trust with potential advertisers and demonstrating the effectiveness of the KOKOpoint platform through performance marketing efforts.

02 // Strategy

The Solution

1. Targeted PPC and Google Ads Campaigns:

Tactics

•High-Intent Keyword Targeting: Developed Google Ads campaigns focusing on high-intent keywords such as “B2B advertising platforms,” “digital advertising solutions,” and “innovative point-of-sale advertising.” These ads aimed to attract decision-makers and marketing professionals actively seeking new advertising channels.

•Dynamic Search and Display Ads for Broader Reach: Implemented dynamic search and display ads across Google’s Display Network to reach a wider audience. The ads highlighted the unique benefits of KOKOpoint’s interactive touchscreens, such as location-specific engagement and rich media capabilities, to capture the interest of potential advertisers.

•Smart Bidding Strategies for Lead Acquisition: Utilized smart bidding strategies like Target CPA (Cost-Per-Acquisition) and Maximize Conversions to optimize ad spend and maximize lead generation. Continuous performance monitoring allowed for bid adjustments to ensure efficient use of budget and high-quality lead acquisition.

2. LinkedIn Advertising and Outreach:

Tactics

•Sponsored Content and InMail Campaigns: Ran LinkedIn Sponsored Content and InMail campaigns targeting key decision-makers and marketing professionals in industries such as FMCG, retail, and consumer goods. The campaigns featured case studies, client success stories, and data-driven insights demonstrating the effectiveness of advertising on KOKOpoint.

•Account-Based Marketing (ABM) for High-Value Targets: Implemented an ABM strategy on LinkedIn to focus on high-value target accounts, crafting personalized ad content and outreach efforts to engage top-tier prospects. Highlighted the competitive advantages of the KOKOpoint platform in enhancing consumer engagement at the point of sale.

•Retargeting Campaigns to Re-Engage Leads: Deployed retargeting campaigns on LinkedIn to re-engage users who previously interacted with Koko ADTECH content but did not convert. Used tailored messaging to address their specific needs and pain points, encouraging them to consider KOKOpoint for their next campaign.

3. Cold Outreach and Lead Nurturing with GHL (Go High Level):

Tactics

•Automated Cold Email Sequences: Designed automated cold email sequences through GHL to introduce potential advertisers to the unique benefits of the KOKOpoint platform. Personalized emails were crafted to showcase key statistics, case studies, and potential ROI from using KOKO ADTECH’s services.

•Multi-Channel Follow-Up Strategies: Leveraged GHL’s multi-channel capabilities to maintain engagement with leads across email, SMS, and phone calls. This approach ensured comprehensive follow-up and maximized opportunities to convert interested businesses into clients.

•Lead Scoring and Prioritization: Implemented lead scoring within GHL to prioritize high-value leads based on their engagement level and readiness to engage in sales discussions. This allowed the sales team to focus on the most promising opportunities and improve conversion rates.

4. Content Marketing and SEO Optimization:

Tactics

•SEO-Optimized Content for Increased Visibility: Developed SEO-optimized content, including blog posts, case studies, and whitepapers, targeting keywords related to B2B advertising and digital marketing strategies. This content was designed to attract organic traffic from marketing professionals seeking innovative advertising solutions.

•Thought Leadership and Educational Content: Created a content strategy that positioned Koko ADTECH as a thought leader in the advertising technology space. Published articles and webinars that provided valuable insights into consumer behavior at the point of sale, the effectiveness of rich media advertising, and the advantages of using KOKOpoint.

•Video Content to Demonstrate Platform Benefits: Produced video content showcasing real-life applications and success stories of KOKOpoint advertising campaigns. These videos were shared across digital channels and used in email marketing and social media campaigns to visually demonstrate the platform’s impact.

5. Performance Monitoring and Continuous Optimization:

Tactics

•Real-Time Analytics for Campaign Performance: Set up comprehensive dashboards integrating data from Google Ads, LinkedIn, and GHL to monitor key performance indicators (KPIs) such as lead quality, conversion rates, and cost-per-lead (CPL). Used these insights to make quick adjustments and optimize campaign performance.

•A/B Testing of Ad Creatives and Messaging: Conducted A/B testing on ad creatives, headlines, email subject lines, and landing page designs to identify the most effective combinations for driving engagement and conversions. Continuously refined strategies based on test outcomes to enhance lead generation efforts.

•Data-Driven Decision Making for Optimized Targeting: Leveraged data insights to refine audience targeting and segmentation, ensuring that marketing efforts were focused on the most responsive and high-value segments. This approach helped maximize the effectiveness of ad spend and improve lead quality.

03 // Statistics

The Results

1. PPC and Google Ads Campaigns:

Results

•45% Increase in High-Quality Leads: The targeted PPC campaigns on Google Ads resulted in a 45% increase in high-quality B2B leads from businesses actively seeking innovative advertising platforms. The focus on high-intent keywords and dynamic ads successfully attracted marketing decision-makers.

•30% Reduction in Cost-Per-Lead (CPL): Smart bidding strategies and continuous optimization efforts led to a 30% reduction in CPL, ensuring a more efficient allocation of the marketing budget while maximizing lead acquisition.

•50% Higher Conversion Rates: Optimized ad creatives and strategic targeting drove a 50% increase in conversion rates, converting a greater proportion of leads into potential clients interested in the KOKOpoint platform.

2. LinkedIn Advertising and Content Marketing:

Results

•65% Growth in Engagement Rates: LinkedIn Sponsored Content and InMail campaigns achieved a 65% growth in engagement rates, with a significant increase in likes, shares, comments, and direct inquiries. This engagement boost helped build stronger relationships with potential clients and key stakeholders.

•40% Increase in Lead Conversions from LinkedIn: Targeted LinkedIn campaigns and personalized content contributed to a 40% increase in lead conversions, effectively moving high-value B2B prospects through the sales funnel.

•Improved Brand Credibility and Awareness: The focus on thought leadership and educational content on LinkedIn resulted in a 35% increase in positive brand sentiment and a notable growth in followers among the target audience, enhancing Koko ADTECH’s market positioning.

3. Cold Outreach and Lead Nurturing with GHL (Go High Level):

Results

•75% Improvement in Lead Response Rates: Automated cold email and SMS sequences using GHL achieved a 75% improvement in lead response rates, effectively engaging potential advertisers and generating interest in KOKOpoint’s unique advertising opportunities.

•55% Higher Lead Conversion Rates from Outreach Efforts: The targeted, personalized communication strategy via GHL resulted in a 55% higher conversion rate among leads, successfully nurturing them into engaged prospects and clients.

•25% Increase in Meeting Bookings: The multi-channel outreach approach facilitated a 25% increase in meeting bookings with potential clients, driving more direct interactions and deeper engagement with decision-makers.

4. Content Marketing and SEO Optimization:

Results

•70% Increase in Organic Traffic: SEO-optimized content, including blog posts, case studies, and whitepapers, led to a 70% increase in organic traffic to Koko ADTECH’s website. This attracted more qualified leads from businesses searching for innovative B2B advertising solutions.

•50% Higher Engagement on Video Content: Video content showcasing the benefits and effectiveness of the KOKOpoint platform achieved a 50% higher engagement rate, capturing the attention of potential clients and building trust through visual storytelling.

•40% Reduction in Bounce Rates on Key Landing Pages: Enhanced SEO and user experience on landing pages reduced bounce rates by 40%, encouraging more visitors to explore the site further and engage with lead capture forms.

5. Performance Monitoring and Continuous Optimization:

Results

•45% Increase in Return on Investment (ROI): Real-time analytics and continuous campaign optimization efforts resulted in a 45% increase in overall ROI, highlighting the effectiveness of the data-driven strategies employed across digital channels.

•Significant Improvement in Lead Quality and Acquisition Costs: Data-driven targeting and strategic adjustments improved lead quality and reduced acquisition costs, ensuring a more efficient and impactful marketing approach.

•Agile Campaign Execution for Sustained Growth: The integration of real-time analytics enabled agile campaign adjustments, resulting in sustained growth in lead generation and conversion rates, solidifying Koko ADTECH’s position as a leading B2B advertising platform.

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