Longevity Chiropractor

1. Targeted PPC Campaigns:

Tactics

•High-Intent Keyword Targeting for Patient Acquisition: Developed PPC campaigns targeting high-intent keywords such as “chiropractor in Guelph,” “back pain relief near me,” and “sports injury chiropractor.” These ads were designed to capture individuals actively searching for chiropractic services and drive them to optimized landing pages to book consultations.

•Geotargeted Ads to Attract Local Patients: Implemented geotargeted PPC campaigns to focus on individuals within a specific geographic radius around the clinic. This strategy aimed to increase visibility among local residents who are more likely to visit the clinic for in-person care.

•Smart Bidding Strategies for Optimal Spend: Utilized smart bidding strategies, such as Target CPA (Cost-Per-Acquisition) and Maximize Conversions, to optimize ad spend and achieve cost-effective lead generation. Continuous monitoring and bid adjustments ensured high performance and ROI.

2. Paid Social Media Advertising:

Tactics

•Targeted Social Ads to Engage Diverse Audiences: Ran paid social media campaigns on platforms like Facebook and Instagram, focusing on demographics such as young athletes, expectant mothers, and adults experiencing back pain. Used compelling visuals, patient testimonials, and educational content to build trust and encourage bookings.

•Lead Generation Ads for Direct Inquiries: Leveraged Facebook and Instagram Lead Ads to capture patient inquiries directly on the platform, reducing friction and increasing the likelihood of conversion. Followed up with automated emails and phone calls to schedule consultations.

•Retargeting Campaigns to Re-Engage Website Visitors: Deployed retargeting ads to reach users who visited Longevity Chiropractic’s website but did not schedule an appointment. Dynamic ads showcasing patient success stories, clinic expertise, and special offers were used to re-engage these visitors and drive them back to the site.

3. Landing Page Optimization for Better Conversion Rates:

Tactics

•Optimized Landing Pages with Clear Calls-to-Action (CTAs): Developed dedicated landing pages for each ad campaign, featuring clear CTAs, patient testimonials, and detailed information about the clinic’s services, such as back pain relief, sports injury treatment, and prenatal care. These pages were designed to convert traffic into booked appointments efficiently.

•A/B Testing for Continuous Improvement: Conducted A/B testing on landing page elements such as headlines, CTAs, images, and form placements to determine the most effective combinations for maximizing conversions. Data from these tests were used to continuously refine and improve landing pages.

•Trust-Building Content to Enhance Credibility: Incorporated trust-building elements such as certifications, patient testimonials, and success stories on landing pages to build credibility and reassure potential patients about the quality of care at Longevity Chiropractic.

4. Conversion Rate Optimization (CRO):

Tactics

•Heat Mapping and User Behavior Analysis: Used heat mapping tools and user behavior analysis to understand how visitors interact with the website. Identified drop-off points and areas for improvement to enhance user experience and increase conversion rates.

•Simplified Appointment Booking Process: Streamlined the online appointment booking process by reducing the number of steps required to schedule a consultation. Implemented clear instructions and minimal form fields to make it easy for potential patients to book an appointment.

•Personalized Content Recommendations: Used personalized content recommendations on the website to guide visitors towards relevant services based on their browsing behavior, such as showing content related to sports injury treatment to users interested in athletic health.

5. Enhanced Lead Management and Automated Follow-Up with GHL (Go High Level):

Tactics

•Automated Lead Funnels for Efficient Follow-Up: Built automated lead funnels using GHL to streamline the patient acquisition process. Leads were automatically added to the CRM, segmented based on their engagement level, and placed into appropriate nurturing sequences to guide them toward booking an appointment.

•Multi-Channel Communication Strategy: Leveraged GHL’s multi-channel capabilities to engage potential patients via email, SMS, and phone calls. Automated workflows were designed to send timely follow-ups, appointment reminders, and educational content to keep potential patients engaged and moving through the funnel.

•Lead Scoring and Prioritization for Effective Outreach: Implemented lead scoring within GHL to prioritize follow-up efforts based on lead quality and readiness to schedule an appointment. This allowed the team to focus on the most promising leads, improving overall conversion rates.