1. Targeted PPC Campaigns:
Results
•70% Increase in High-Quality Leads: The targeted Google Ads campaigns focusing on high-intent keywords resulted in a 70% increase in high-quality leads within the first quarter. The ads effectively captured potential patients actively searching for orthodontic services, driving them to optimized landing pages and increasing the number of consultation requests.
•45% Boost in Local Visibility: Localized search ads targeting a specific geographic radius around MyOrtho’s practice enhanced local visibility, leading to a 45% boost in website traffic from local searchers. This increase in local traffic translated directly into more booked consultations.
•30% Reduction in Cost-Per-Acquisition (CPA): The implementation of smart bidding strategies like Target CPA optimized the ad spend, achieving a 30% reduction in CPA. This ensured a cost-effective acquisition of high-quality leads, maximizing ROI on the PPC campaigns.
2. Paid Social Media Advertising:
Results
•60% Growth in Lead Inquiries from Social Channels: Paid social media campaigns on Facebook and Instagram generated a 60% increase in lead inquiries from targeted demographics, including parents, young adults, and individuals interested in orthodontic treatments. The engaging visuals and patient testimonials effectively built trust and encouraged inquiries.
•50% Increase in Conversion Rates for Social Lead Forms: The use of lead generation ad formats on Facebook and Instagram resulted in a 50% increase in conversion rates. By capturing leads directly within the platform, the strategy reduced friction and streamlined the lead generation process.
•35% Higher Re-Engagement from Retargeting Campaigns: Retargeting ads focusing on users who visited MyOrtho’s website but did not complete a consultation request form achieved a 35% higher re-engagement rate. The dynamic ads featuring patient success stories and special offers successfully brought back potential leads, increasing the likelihood of booking a consultation.
3. Funnel Optimization with GHL (Go High Level):
Results
•40% Improvement in Lead Follow-Up Efficiency: The automated lead funnels developed using GHL streamlined the follow-up process, resulting in a 40% improvement in follow-up efficiency. Leads were promptly added to the CRM and segmented for timely, relevant follow-up, increasing engagement and reducing drop-off rates.
•30% Increase in Consultation Bookings from Multi-Channel Engagement: The multi-channel communication strategy leveraging GHL’s capabilities to engage leads via email, SMS, and phone calls led to a 30% increase in consultation bookings. Automated sequences nurtured leads effectively, guiding them through the funnel from initial inquiry to booking.
•25% Higher Conversion Rate from Prioritized Lead Outreach: Implementing lead scoring within GHL allowed the sales team to focus on high-value leads, resulting in a 25% higher conversion rate. Prioritizing outreach to the most promising opportunities improved overall campaign effectiveness and resource allocation.
4. Landing Page and Conversion Funnel Optimization:
Results
•50% Increase in Landing Page Conversion Rates: Optimized landing pages tailored to each ad campaign led to a 50% increase in conversion rates. The use of clear calls-to-action, patient testimonials, and detailed treatment information effectively converted traffic into qualified leads.
•35% Improvement from A/B Testing on Key Elements: Continuous A/B testing of landing page elements such as headlines, CTAs, and form placements resulted in a 35% improvement in conversion rates. Data-driven insights from these tests helped refine landing pages, making them more effective at capturing leads.
•20% Reduction in Funnel Drop-Off Rates: Regular analysis and adjustments to the lead conversion funnel based on performance data reduced drop-off rates by 20%. Streamlining the patient journey and removing friction points enhanced the overall user experience and increased the conversion rate from inquiry to consultation.